May Mor
May Mor is an Israeli competitive poker player, WSOP Circuit Ring winner (Ladies Event), founder of LeakHunter (the first live-poker hand-tracking app), and a decision-making coach. Three roles, one person. Each one informs the others.
How they connect
Most people in poker do one of these. May is one of very few who does all three. The competitive playing produces credibility. The tech building produces tooling. The coaching produces methodology. Together they form a practice nobody else in the space has built quite this way.
The story behind the three roles
May spent her first decade in tech - fintech engineering, scaling teams from 30 to 150, building credit risk infrastructure that processed half a million loan applications. The structured-systems mind came from there. Decisions under uncertainty, models that have to hold under stress, frameworks that survive contact with reality.
In 2022, poker became serious. Not as a career move - as a way to stress-test what she'd learned about decision-making in environments where the stakes are real and the variance is brutal. Within a year, she realized something: live poker had no data infrastructure. Online players had had hand tracking for 20 years; live players had nothing. Players couldn't see their own patterns. So she built one. LeakHunter was born from her own need to find her own leaks.
Tracking 400+ live tournaments through LeakHunter, May started seeing what most players can't see - the quiet patterns under the dramatic hands, the identity-driven leaks beneath the strategic ones. The WSOP Circuit Ring win came from applying her own methodology to herself first.
The coaching practice emerged organically. Other players wanted what May had been doing on herself. She structured it into a 5-session framework - identity-first, goal-focused, productized. Life Architecture for poker players. Now she coaches players worldwide, builds the app that powers her practice, and continues to play competitively herself. The three roles aren't separate. They're the same person, reinforcing each other in a loop.
What backs the work
- WSOP Circuit Ring Winner (Ladies Event Champion). Verified WSOP record. The most recognized symbol of competitive poker achievement outside of a WSOP bracelet itself.
- Top female Israeli poker player. Active on the international live tournament circuit since 2022. 400+ tracked live tournaments.
- Founder of LeakHunter. The first live-poker hand-tracking app. Built from May's own playing data, now available to players at pokerleakhunter.com.
- 10+ years tech leadership in fintech, digital banking, and data engineering. Built credit risk infrastructure handling 500K+ loan applications. Scaled engineering teams from 30 to 150 people.
- Decision-making coaching certification from the Center for Personal & Professional Development at Bar-Ilan University.
- Bilingual. Coaches in Hebrew and English. Works with players worldwide remotely via Zoom.
- Active public platform. Op-eds on poker as a model for organizational decision-making. Growing thought-leadership presence at the intersection of poker, decision-making, and player welfare.
- AI transformation consultant at scalewithmay.com - adjacent practice serving the corporate/professional audience with the same decision-making methodology.